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Harry Potter 6 footage to air on Sky
News - Newsflash
Written by Administrator   
Tuesday, 02 June 2009 13:17

Starting on June 22nd UK cable provider, Sky, will have Half-Blood Prince preview clips and behind-the-scenes footage available which can be accessed using the green button on remotes.

The footage will be available for one week.

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Each piece of the ad content will be made available to subscribers via Sky set-top boxes twice a day.

Unlike red button, which allows viewers to access content on request, the green button would require advertisers to book a certain time slot to show their advertisements.

Green-button advertising allows brands to offer additional content lasting up to two hours. TV viewers can press the green button on their Sky remote to book longer-form content into their Sky Guide or to record it via their Sky+ box. They are then prompted by an on-screen reminder when a selected ad becomes available; recorded content can be watched at any time.

Source: The Leaky Cauldron

 

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